This is often where we do our strongest work. The earlier we are involved, the more the brand can shape the experience rather than catch up to it. We regularly partner with operators, founders, interior designers and architects in the pre-development phase, so the brand thinking informs the space, the service style and the launch from the outset.

Absolutely, and it is some of the most rewarding work we do. A rebrand is the right move when the existing identity feels outdated, generic, or no longer reflects the quality of the experience the venue is delivering. The work is careful, considered and shaped around what already exists. We assess what has equity worth keeping, what has drifted, and what needs to be rebuilt entirely. The result is a brand that feels renewed without losing the relationship it has already built with regulars, partners and the wider community.

Definitely! Many of our clients come to us when an existing brand has drifted or stopped reflecting the experience the venue is now delivering. Sometimes the answer is a refinement, sharpening what is already working and evolving what needs to change. Sometimes it is a more considered repositioning, where the brand needs to shift its place in the market without losing its existing audience. Either way, the work is shaped around what already exists, with care for the customer relationship the venue has built.

Yes and this is where our true passion lives. Group-level and precinct-level branding is some of the most considered work we do. The parent brand needs to hold together across multiple venues while still allowing each venue to keep its own character. Our process is designed to handle that complexity carefully, with one strategic foundation guiding the full brand ecosystem.

Hospitality branding is the core of our practice at Tushae, and where our love for the work lives. Over 17 years, we have shaped brands for multi-million dollar venues, restaurant groups, hotels and lifestyle precincts across Australia, working with industry leaders, operators, founders and developers who understand the commercial weight a well-built brand carries.

Our role is to bring the perception layer, the experience layer and the commercial layer of the brand into alignment. We know how each one shapes the others, and we know how to build a brand that holds up across all of them. The result is work that feels considered, distinctive and commercially grounded, with the kind of strategic depth that gives serious hospitality investments the brand foundation they deserve.

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It can. Menus, signage, packaging and collateral are some of the most important touchpoints in hospitality, and we treat them as part of the brand from the beginning rather than as an afterthought. Many of our hospitality clients move into an ongoing brand partnership after launch, so the rollout remains cohesive and considered as the business evolves.